According to reports, 2024 saw even less Christmas cards being sent than previous years, with 6 in 10 adults receiving fewer cards.
John Lewis published figures stating that sales of boxed cards were down 23 per cent and individual cards down 15 per cent. This decrease is believed to be due to the impact of the cost of living, reducing the amount of money available to purchase non-essential items, and the cost of postage stamps. It seems that people are assessing the expense of sending printed cards and being more selective about who receives them. The people who don’t make the shortlist tend to receive digital Christmas greetings on their devices instead – although that’s something that can’t be put up on the mantelpiece alongside the Christmas decorations.
People opting out of hard copy print for digital alternatives should make us, as printers, worry about the demise of printing, but actually we feel that it makes our role more special. We print the items for the people who make it to the shortlist, be it a card, an invitation, a thank you, a save the date. We print special items for people who are special to you, helping you to show them that you care.